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    SERVE 60™ Giveback-Getaway
    Farm Aid 25
    The Boomerang Effect
    Our Brand Ambassadors
    2nd Sundays

    "I Pledge"

    SERVE 60™ launched its first campaign of 2011 entitled, “I Pledge”. A global campaign meant to inspire, motivate and serve as a “call to action” for individuals to volunteer for at least 60 minutes.

    As pioneers of the “one hour volunteer” movement, SERVE 60™ hopes to prove that we all can make a difference by volunteering for just one hour….even if it’s only twice a year during Daylight Saving Time weekends.

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    SERVE 60™ Giveback-Getaway

    The holiday season is a great time of the year to volunteer and make a difference in the lives of others. At SERVE 60™, we think it’s also a great time to travel!

    In 2010, we launched the first ever SERVE 60™ “Giveback-Getaway” during the holiday season. Our social media campaign was simple. We asked individuals to make a pledge to volunteer and complete one hour of community service during the holiday season. By doing so, they were automatically entered to win a set of round trip tickets to anywhere in the Continental U.S. courtesy of our corporate partner, AirTran Airways.

    The response was tremendous to say the least! Our 2010 winner spent her 60 minutes volunteering at a food pantry and helping families in her community. Next year, the promotion promises to have some added surprises and strategic partners that will make the SERVE 60™ “Giveback-Getaway” even bigger and better!

    Click here to view winner photo:

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    Farm Aid 25

    SERVE 60™ is proud to have partnered with Farm Aid for its 25th anniversary on October 2, 2010 in Milwaukee, WI. Founded by Willie Nelson, Neil Young and John Mellencamp, the all day “concert experience” is truly remarkable. Farm Aid 25 was hosted by Tavis Smiley and featured Dave Matthews, Norah Jones, Neil Young, John Mellencamp and a special duet with Steven Tyler and founder, Willie Nelson.

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    The Boomerang Effect

    SERVE 60™ believes in the power of collaboration. One of our most successful collaborations has been with our strategic nonprofit partner, The Marcus Graham Project (MGP) to create “The Boomerang Effect”. The Dallas, TX based nonprofit has a mission to increase diversity within the advertising, marketing, public relations and media industry through mentorship.

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    Our Brand Ambassadors

    Meet the SERVE 60™Brand Ambassadors! Lesha Knowles and Tony Mancuso. We introduced Lesha and Tony to our volunteer community in early 2011. These two dynamic individuals definitely believe in giving back to their communities and helping others. Lesha enjoys volunteering with the elderly and Tony likes working with kids.

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    2nd Sundays

    SERVE 60™ loves music! In summer 2010, we took our love of music and created America’s newest outdoor music concert series with a community service twist. Held on the 2nd Sunday of the month from June through September, the free concerts feature the best in local and regional gospel acts along with great food and retail vendors.

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