SERVE 60™ is proud to have partnered with Farm Aid for its 25th anniversary on October 2, 2010 in Milwaukee, WI. Founded by Willie Nelson, Neil Young and John Mellencamp, the all day “concert experience” is truly remarkable. Farm Aid 25 was hosted by Tavis Smiley and featured Dave Matthews, Norah Jones, Neil Young, John Mellencamp and a special duet with Steven Tyler and founder, Willie Nelson.
For 25 years, Farm Aid’s mission has remained consistent–helping farmers across America. For Farm Aid 25, SERVE 60™ was there to help carry out that mission. SERVE 60™ recruited and provided 35 volunteers to survey the more than 40,000 concert attendees for 3 hours. The volunteers captured data on everything from musical tastes and food preferences to the fans’ knowledge of farming practices all in order to make future Farm Aid concerts even better!
In exchange for the volunteers’ 3 hours of service, they each received free entry into the concert and a free meal courtesy of our partner, Farm Aid.