SERVE 60™ believes in the power of collaboration. One of our most successful collaborations has been with our strategic nonprofit partner, The Marcus Graham Project (MGP) to create “The Boomerang Effect”. The Dallas, TX based nonprofit has a mission to increase diversity within the advertising, marketing, public relations and media industry through mentorship.
Held each spring during the start of Daylight Saving Time weekend, “The Boomerang Effect” brings to life the premise that “We Can Move a Generation Forward by Giving Back”. The project is a social media experiment which combines social media, traditional networking, diversity, volunteering and community service. In 2011, we expanded our weekend of giving back, networking and volunteering with youth organizations to 12 U.S. cities including New York, Los Angeles, Chicago, Miami, Detroit, Minneapolis, Washington DC, Philadelphia, Cincinnati, San Francisco, Dallas and Milwaukee.
As “The Boomerang Effect” continues to grow, so do our strategic partners. In 2011, The One Club and Black Enterprise Magazine joined SERVE 60™ and The Marcus Graham Project to produce “The Boomerang Effect” and fulfill our mission to not only move forward in time but to move a generation forward.
Check out photos from the event!
Visit The Boomerang Effect Website!