Looking Back, Moving Forward

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How has music or art moved you and impacted your life? More importantly, how can you help move the next generation forward through music and art? Those are the questions SERVE 60 asked when Daylight Saving Time began in 2013. One of our organization’s key issue areas is education so we are always looking for creative ways to give back and make an impact on our future leaders.

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Our campaign, “Looking Back, Moving Forward”, brought together musicians, singers and visual artists for more than just a benefit concert. SERVE 60 partnered with Artists Working in Education and The Wisconsin Conservatory of Music to create an experiential event focused on the importance of art and music education within schools, young adults and communities. The event integrated traditional advertising, social media messaging and live performances to encourage attendees and performers to “look back” and share stories about how music and art has influenced their lives. Everyone was then challenged to share how they planned to help others “move forward” this year by volunteering for at least one hour within the music and art community.

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The event showcased the visual artwork of several promising young artists and featured musical performances from several talented musicians and singers including former American Idol contender and SERVE 60 Honorary Brand Ambassador, Esh The Singer! As usual, Esh rocked the crowd!

Our event successfully raised awareness and financial resources for our non-profit partners while elevating the discussion surrounding the importance of having creative outlets to nurture true growth and learning. Slated to become an annual event, the next “Looking Back, Moving Forward” event promises to be even bigger and better!

Check out photos from the event!

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