SERVE 60™ loves music! In summer 2010, we took our love of music and created America’s newest outdoor music concert series with a community service twist. Held on the 2nd Sunday of the month from June through September, the free concerts feature the best in local and regional gospel acts along with great food and retail vendors.
Most importantly, through our strategic partnerships with nonprofits, 2nd Sundays offers concertgoers the chance to “give back” to their local communities. From recruiting mentors and volunteers to donating food and other resources, the monthly concerts offer gospel music fans a turnkey way to make a difference.
For our launch in 2010, SERVE 60™ partnered with Feeding America Eastern Wisconsin by asking attendees to donate food items for needy families in the community. At the end of the 3 hour concert, attendees had donated over 400 pounds of food, canned goods and other non-perishable food items.
Not to be outdone, our corporate sponsors also got into the act (literally). Our corporate sponsors provided teams of employees that volunteered for 60 minute shifts during the concert in order to help collect the food and canned goods for our nonprofit partner.